A LG Electronics announces a new partnership with Fluxo, an esports organization co-managed by 3C Gaming. From now on, the brand is a sponsor of the Counter Strike: Global Ofensive of the organization. The novelty comes to complement a successful partnership between Fluxo and LG, which in January of this year had already announced the sponsorship of the League of Legends for disputes in the CBLOL 2023 championship.
For Leonardo Almeida, senior IT and B2B manager at LG Brasil, the partnership has everything to encourage more and more people to want to experience the world of games. The executive says:
“The gamer market is one of the fastest growing economically, and LG, being a reference in the sector with UltraGear family monitors, believes that games are a great engine of social transformation. In this sense, the philosophy of LG and Fluxo are in the objective of democratizing access to technology and the gamer market.”
Allan Fernandes, CBO of 3C Gaming, highlights the continuity of the partnership with LG, which began last year: “We are proud to announce this sponsorship with LG, proving that our partnership yields good results for the world of games and that it has everything to be lasting. Who wins with this union is the gamer community”.
lasting partnership
The partnership between LG and Fluxo began during the Brasil Game Show 2022. On the occasion, 3C Gaming was responsible for creating the Fluxo by LG stand, where visitors could see exclusive monitors for gamers from the UltraGear and UltraWide family, in addition to have encounters with Nobru, Cerol, Bak and Paulinho O Loko.
LG’s sponsorship of the CS do Fluxo team will take place in 2023, reinforcing the brand’s commitment to the gamer market, which has already sponsored other esports teams in the past, in addition to fostering the development of new talents for the gamer community and for the growth of esports in Brazil.
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