The campaign received the concept “Excellence is a choice. What is yours?” and rely on multiplatform dissemination
G4 Education announced the launch of the Excellence Project, based on an internal survey with a questionnaire that aimed to find a concept that best translated the company’s target audience, made up of entrepreneurs, managers and business owners.
The campaign received the concept “Excellence is a choice. What is yours?” and have video pieces for social media, podcasts, interviews with entrepreneurs, playlists, as well as dissemination in offline media such as restaurants and gyms.
G4 Educação believes that achieving excellence is a matter of choice. And that involves choosing daily habits, individual commitment, people you trust to have around, and targeted knowledge. And our main objective is that, at the end of the day, we have been able to help our students achieve excellence and change the game in their companies and professions, said Alfredo Soares, co-founder of G4 Education.
In addition, edtech also announced that the documentary series “Conectando os Pontos”, launched at the beginning of the year, will have a spin-off called “Leaders of Excellence”, with Guilherme Benchimol, Carol Burg and Rony Meisler.
To also engage the final audience, a TikTok and Instagram filter will invite people to show how they seek excellence in their daily lives.
