With the concept “Brazil is back. To take care of our people”, the films bring a reinterpretation of the song Aquarela do Brasil, by Ary Barroso
The Federal Government, through the Secretariat of Social Communication of the Presidency of the Republic, launched the campaign that marks the 100 days of the current government.
With the concept “Brazil is back. To take care of our people”, the campaign films reinterpret the song Aquarela do Brasil, by Ary Barroso, and present various actions and programs that were adopted by the country’s new management, such as the Bolsa Family, the Minha Casa, Minha Vida program, the Yanomami Mission and others.
In addition to TV films, the campaign also features radio, cinema and newspaper ads, billboards and urban furniture, merch, banners on news portals.
The communication also has exclusive content for social networks, which will direct to a portal that will be launched by the Federal Government, where each citizen will be able to know all the deliveries already carried out in these first 100 days of government.
