The brand had activations and actions in the Paulista, Carioca, Gacho and Mineiro championships last weekend
The last weekend was marked by the finals of the state championships and, to get the fans even more in the mood for the dispute, Z Delivery took some experiences to the lawns.
The application placed a sofa at the edge of the field and took two fans who redeemed points in the loyalty program to watch the dispute between Palmeiras and gua Santa, for the Campeonato Paulista. In addition, the fans also enjoyed the 90 minutes alongside former player Alviverde Z Roberto and comedian Rudy Landucci.
For the finals of the Carioca, Mineiro and Gacho championships, the brand also created actions to contemplate fans from the states that decided on the state champions, such as Bolo do Z, in addition to insertions on open TV offering discount coupons, among others.
In the case of the Campeonato Carioca, which ended with Fluminense beating Flamengo, the brand created the Bolo do Z, which distributed discount coupons to fans who guessed the score 4-1 and which player would score the first goal. In addition, the brand offered a 20% discount for new users and special discounts for fans who purchased Brahma in the app.
Fans who watched the game at home were also able to take advantage of discounts offered by the brand with the inclusion of merch on open TV during the transmission of the match.
For the Campeonato Mineiro, which crowned Atlético Mineiro as champions, Z Delivery took fans to watch the match in the Brahma cabin.
The action included 10 fans who competed for tickets after buying the beer during the week leading up to the match. Fans could also play with the traditional Z Cake.
In the Campeonato Gacho, which ended with Grmio lifting the cup, Z surprised the fans of the tricolor gacho and sponsored the announcement of the team’s lineup on different channels, such as influencers and social networks, reinforcing the maxim of if you have football, Z delivers all.
In addition, the brand promoted the traditional water and ice bath for coach Renato Gacho during the press conference. With personalized Z Delivery buckets in their hands, the champion players invaded the conference space and bathed the coach and the club’s executive to celebrate.
The ice bath also happened with Palmeiras coach, Abel Ferreira, and with the players from Atlético Mineiro.
Football passion, emotion and fun. And Z is also about fun times. This initiative is part of the actions that the brand is carrying out to reinforce and value Brazilian football even more. We will always be with the fans, celebrating achievements, because the sport, which is a national passion, is in our DNA. If football, Z delivers everything, be it an unforgettable experience with your favorite team or your cold drink, fast and at a very low price, said Mario Casanova, Head of Brand Execution at Z Delivery.
