The creative hub RUUA was chosen to sign the debut at Rio2C of SoundOn, TikTok’s “sister” music distributor within the ByteDance group. At the event, SounOn will have a booth with interactive activities, in addition to presenting a space that values the emotions and connections provided by music. Rio2C is the biggest creativity and innovation event in Latin America, and takes place from April 11th to 16th in Rio de Janeiro.
Julio Custódio, founding partner of RUUA, celebrates:
“We were honored to sign the presentation of such an important platform for the music and entertainment market as SoundOn. We hope that this first participation on the platform will be remarkable and that the public will create good memories with the experience we have planned for SoundOn.”
The SoundOn booth will be a great tribute to music. The space will resemble a recording studio. In the scenography, the lambe-lambes will make reference to the great festivals and a mixture of modern and vintage elements will convey the timelessness of the music.
As a way of valuing the legacy and influence of the ByteDance group, in the SoundOn space, the public will be able to create their own “album covers” – as in the famous trend #AlbumCover, which garnered over 7.1 billion views on sister network TikTok. “In this way, we intend to bring the public closer and create familiarity with the distributor already in its debut”, evaluates Julio Custódio. The publication of the image on the visitors’ social networks, with the hashtag of the event and the SoundOn profile will guarantee the impression of the personalized “album cover”.
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