Eisenbahn was announced as the official draft beer at the German party in São Paulo, which takes place in October
So Paulo Oktoberfest announced the new official sponsor of the sixth edition of the event, Eisenbahn.
The presence of beer marks the return of the Heineken Group to the party that takes place between October 6th and 22nd, at the Complexo do Ginsio do Ibirapuera.
According to Walter Cavalheiro, president and founder of So Paulo Oktoberfest, one of the great differentials of the Eisenbahn brand is creating a journey at the event that involves beer diversity and very special activities, generating value and enchantment to the festival.
“We are very happy to announce this partnership. Eisenbahn’s mission is to make consumers experience artisanal quality through valuing time, memories and every detail that deserves to be used in our day to day and we believe that through So Paulo Oktoberfest , the public will have unforgettable moments and memories that will last, and we certainly want to be part of that”, explained Karina Pugliesi, Eisenbahn marketing manager
So Paulo Oktoberfest will have 48 attractions, bringing the best of the European country’s cuisine and culture.
