The event also marks the arrival of C&A’s new jeans collection, which proposes to offer jeans that accompany the customers’ moments.
C&A is promoting the sale of used clothing in partnership with Brech DazroupaZ, during the new edition of the brand’s Jeans Week, which has sustainability as its theme.
The items will be sold at stores in the Interlagos, Morumbi and Tatuap malls at fixed prices of R$70, R$90 and R$140.
Jeans Week also marks the arrival of C&A’s new jeans collection which, this year, aims to offer jeans that accompany customers’ lives and moments throughout the day and reflect the desires and main trends of the moment.
Within this context, the collection brings together 30 pieces, with cargo pants, parachute, long denim skirt, jeans with sparkles and the already consolidated models of mom, skinny and wide leg.
We have followed a growing desire of consumers in general to purchase products that are more sustainable, but, of course, without having to pay extra for it. This realization, combined with the brand’s recurrent efforts to make Brazilian fashion an increasingly circular and sustainable sector, gave life to all these actions at Jeans Week. Fashion with a positive impact is part of the company’s ESG 2030 Commitments, and Jeans is the main category through which we managed to materialize our actions, said Cyntia Kasai, executive manager of ESG at C&A Brasil.