The campaign, signed by Africa, brought MC Don Juan and MC Taya and asked them to nominate three other MC’s for a “feat de responsa” with the brand
Heinz teamed up with funk MCs to promote the brand’s Pickle-flavored ketchup with a campaign titled “Heinz Pickles. Official Ketchup From Other MCs.”
The name plays a joke on the interaction of social network users who reported that the ketchup had a “Mc Donald’s flavor”, popularly called “Mc”.
The campaign, signed by Africa, brought MC Don Juan and MC Taya and asked them to nominate three other MC’s for a “feat de responsa” with the brand. Those elected will have the opportunity to be publicized on the brand’s social networks, in addition to winning a playlist on Spotify, curated by Heinz and the campaign’s MCs.
Heinz wants to take advantage of its power as a premium brand to encourage the strengthening of the funk scene and get even closer to street culture with a special and unusual campaign, as well as the taste of Heinz Pickles. We want to generate more and more connection with youth and peripheral culture, which has funk as one of its main cultural manifestations, said Andr Mendes, brand PR manager at Kraft Heinz.
The action aims to generate conversation with fans of musical rhythm and open space to promote MCs at the beginning of their careers.