The campaign aims to transform the soccer player into an adjective to define “someone who is the best at what he does”
Sportv is promoting a tribute movement to Pele, who died on December 29, 2022, which intends to put the name of the soccer star in dictionaries as an adjective synonymous with “exceptional”, “incomparable” and “unique”.
The project is part of the celebrations for Santos’ birthday and will feature a campaign promoted by the channel.
The movement will also count on the participation of different personalities, including content creators, influencers and football fans, to amplify the campaign and sensitize publishers in publishing the entry.
Pel lives in our hearts. For sportv, a brand that lives by transmitting emotions, contributing to its legacy is more than an obligation, it is a privilege. Put in the dictionary the minimum of retribution for those who gave us so much, said Eduardo Gabbay, Head of Sports at Globo.
To participate in the initiative, simply access the website and put your name in the petition.
