The conception of ideas and concepts for the campaign was developed by W3Haus and led by Guilherme Rech
On Kiss Day, celebrated this Thursday (13), a Quem Disse, Berenice? launched a campaign to tell what can’t be missing in the moment of affection.
The brand’s video-manifesto, entitled No bad kiss, presents the plurality of kisses and emphasizes that there is no such thing as a perfect kiss, since the important thing is that it tastes good.
The play features scenes of the most diverse types of kisses, while assertive phrases, full of personality and indiscipline, encourage the act while narrating the sequence of affections. The video begins by highlighting the mouths and Lipstick of Dreams, the launch of the brand for the date, and then moves on to the kisses.
The film’s cast was designed to generate maximum identification with the kisses. Therefore, in addition to having two couples and one single, digital influencers Malu Camargo and Dani Soomin also participated in fun scenes, proving that all types of kisses are valid.
We believe that Kiss Day is a great opportunity to always reinforce the brand’s positioning, after all, the date has the potential to generate relevant conversations of interest to our consumers, building for indiscipline and freedom. This year, parallel to the campaign’s main conversation about the plurality of kisses and affections, we also have a lipstick launch that delivers the attributes most desired by consumers, said Marcela De Masi, executive director of Branding and Communication at Grupo Boticrio.
The conception of ideas and concepts for the 2023 campaign was developed by W3Haus and led by Guilherme Rech, the brand’s creative and content director.
