Coca-Cola FEMSA Brasil, the largest bottler of Coca-Cola products in the world in sales volume, received this week the award as the most remembered brand in the Soft Drink category of Top of Mind RS 2023. This is the 33rd edition of the traditional award, promoted by Grupo Amanhã. Coca-Cola was also chosen among the brands most loved by the gauchos.
The brand remains undefeated in its category as the most remembered by respondents, reaching a share of 63.4%. Coca-Cola remains undefeated as the most remembered brand in the soft drink category in all editions of the award. As in recent years, the brand also appeared in the Love Brands category, which highlights the most loved brands across all categories.
Top of Mind RS reveals the strength of brands in the minds of Rio Grande do Sul. The most traditional survey of brand recall in Brazil follows strict methodological standards and tends to anticipate branding trends and experiences. The methodological and technical support of face-to-face interviews covers all regions of the State. People of both sexes, aged between 16 and 65, and from all social classes, according to IBGE indicators, were heard. The pioneering brand recall survey in Brazil reveals the share in the Services, Products and Communication categories, in addition to having the Top Executive and Love Brands.
The Special Brands Manager of Coca-Cola FEMSA Brasil in Rio Grande do Sul, João Batista Bernardi Neto, represented the company and took the stage to receive the awards during the event. He highlights:
“We are proud to receive this acknowledgment from the public in Rio Grande do Sul, with such an expressive share of spontaneous memories, in addition to being among the most loved brands among all segments. This recognition is the result of serious work and an excellent organizational structure so that we can continue to always deliver the best to our customers.”
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