The agency was responsible for redesigning the institution’s positioning
Cruz Vermelha So Paulo chose LewLara\TBWA as a communication partner. The agency was responsible for redesigning the institution’s positioning.
With the proposal to be lighter, the change plays with the geometric shapes that, even different, when together, make up the +, symbol of the institution. The new visual identity emerged from the sum of diversity, both in terms of people and the services and assistance provided by the Red Cross in São Paulo throughout the state.
It is a unique opportunity for Cruz Vermelha So Paulo to have the creativity and efficiency of LewLara\TBWB incorporated into our project. There are countless possibilities and connections that will make CVSP stronger and enable us to help even more people, said Bruno Semino, from Cruz Vermelha So Paulo.
The new design can be seen on the website, in the stationery shop and throughout the institution’s communication.
Working with and for Cruz Vermelha São Paulo makes us better – as an agency, and, mainly, as human beings. We are united and committed with the incredible CVSP team to strengthen the identity with a new design system and powerful ideas, so that the Red Cross So Paulo can support as many people as possible, added Marcia Esteves, CEO & Partner of LewLara\ TBWA.
