Rio2C was marked by some of the main political and market discussions in the cultural sector today, in addition to the presence of personalities from Brazilian music and TV — such as singers Gilberto Gil and Ivete Sangalo, actors Tony Ramos, Adriana Esteves, Juliana Paes and Vladmir Brichta — and executives from Grupo Globo, YouTube, TikTok and Netflix.
A huge queue formed in front of GlobalStage, the biggest stage at Rio2C, for the long-awaited panel ‘From plim to play: let’s make it happen together?’, by Grupo Globo, which closed this Wednesday’s schedule. Fátima Bernardes led the presentation and received Amauri Soares, executive director of TV Globo, and Erick Brêtas, director of digital products and pay channels for the conglomerate, in addition to several talents. They celebrated the 27,000 hours of unpublished Brazilian content produced by Grupo Globo and its partner production companies, and announced programming news such as the telenovela ‘Terra e Paixão’, the new seasons of ‘Pipoca da Ivete’, ‘The Voice’ and ‘The Voice Kids’, in addition to several series and documentaries for Globoplay.
In the panel ‘It matched: Netflix, Brazil and more than a decade of stories’, Netflix presented a series of names from its team, such as executives Elisabetta Zenatti, Gilberto Toscano, Hana Vaisman, Aline Lourena and Elisa Chalfon. The team celebrated news, such as the reality show ‘Ilhados com a Sogra’, presented by Fernanda Souza, the platform’s master of ceremonies.
The regulatory challenges
The regulation of video on demand (VoD) — that is, of streaming services ranging from Globoplay to YouTube — was the subject of several tables at Rio2C, starting with the opening one, at the Global Stage, which received two of the new secretaries of the Ministry of Culture, Márcio Tavares dos Santos (Executive Secretary) and Marcos Souza (Secretary of Copyright and Intellectual Rights). Tavares stated:
“We have a regulatory role between creators’ relationships with the big platforms, which have global reach and need the State to mediate that power.”
His colleague from the Ministry said that the Audiovisual Secretariat will lead the works around the regulation of VoD and foresaw difficulties in approving a bill. Marcos Souza says:
“I spent the last five years in Congress, it is a subject that raises many discussions, it will not be easy to deal with. The audiovisual creation and production segment will have to be strongly engaged, present in Brasilia every week to lobby.”
Questioned by the mediator, journalist Ana Paula Sousa, about the strategy that the government would adopt to approve the regulation of the sector — there are two PLs that deal with the subject, in addition to the possibility of issuing a provisional measure — Tavares did not rule out any hypothesis. The Executive Secretary of the MinC stated:
“The strategy is being discussed. The government’s commitment is that we will act firmly to regulate VoD. We can and will take advantage of the two PLs, we can continue with one of them or adopt another strategy, depending on the greater possibility of approval in Congress.”
Another very popular panel in the morning was ‘VoD Regulation – How to Increase the Presence of Brazilian Content’, which packed the Screening Room. It was opened by the director of Ancine Tiago Mafra, who showed data from the Latin American market, showing that Brazil has the largest number of VoD services in the region (59 platforms), but less than 10% of the content on the platforms is made by Brazilians. Mafra stated:
“In Europe, the debate is no longer about the sector, it is about society. What is said about VoD is similar to the debate that took place in broadcasting. It was there that the popular imagination was formed, that the regional cultures of Brazil were seen appearing. The debate needs to agree on the prominence of independent production, it is not just a quota.”
Borderless
The subject was also present in the panel ‘Produções Sem Fronteiras: The Audiovisual in the Independent in the Global Scenario’, mediated by filmmaker Aly Muritiba, which brought together Andréa Barata Ribeiro (O2 Filmes), Barbara Teixeira (Anonymous Content Brazil), Fabiano Gullane (Gullane) and Fernando Dias (Grifa Filmes). ‘We generate a lot of wealth and a lot of content for the headquarters. Brazil cannot just be a revenue generator. We need to demand discussion of this issue, of regulation. The importance of our cultural identity is behind public policy’, highlighted Fabiano Gullane.
Andréa Barata Ribeiro reiterated that the sector is experiencing a new recovery and shared a little experience in international co-productions in audiovisual. She drew attention to the importance that incentive laws had for structuring the entire production chain in the market in recent decades, a subject that also permeated the meeting between Gilberto Gil, former Minister of Culture, and filmmaker Andrucha Waddington.
They celebrated 30 years of partnership and 18 successful projects, including documentaries, music videos, DVDs and even series for streaming platforms. Gil commented on the new times and the intense technological changes that were reflected in the cultural market since the time he left office. He confessed to being a fan of streaming platforms and Flora Gil – who mediated the meeting – said that the singer is an ardent fan of the humor of ‘Tapas e Beijos’, of old soap operas, but also alternates with classic documentaries and European films. In the end, Gil prepared a surprise, picked up his guitar and sang ‘Tempo Rei’ to the crowd that filled the auditorium.
Music was also the subject that dominated the conversation between Lyor Cohen – elected by Billboard as one of the 10 most powerful names in global music – with businesswoman Eliane Dias and musician and producer Evandro Fióti. Impressed by the talent he met in Brazil during his time at Rio2C, Cohen said the world will be a better place musically as Brazilians gain even more of the market and discover the importance of Brazilian culture.
The program also featured a conversation between Hugh Forrest, co-president and head of programming at the American SWSW festival, on which Rio2C was inspired, with journalist Sônia Bridi. Forrest said:
“It’s great to be here, I love the energy of this event. I am honored that Rio2C is inspired by what we do at SXSW.”
In 1994, the festival began to add other themes, such as technology, until reaching the current format, which covers varied subjects such as transport and food, passing through fashion, science, audiovisual and countless others. He even says:
“The root of our event is creativity and the desire to bring together creative people. This aligns us with Rio2C, which has the same objective.”
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