Partnership includes on-track brand signage, digital sponsorships and promotional opportunities
Paramount+ and Formula 1 have reached an agreement for the 2023-2024 season. Now, the streaming service becomes an official sponsor of the competition.
The partnership will include content from the streaming service in Formula 1 events and actions in the Fan Zone areas. In addition, the partnership includes on-track Paramount+ branded signage, digital sponsorships and promotional opportunities, which began in Melbourne and will continue with activities in Miami, Montreal, Austria, Silverstone, Monza, Suzuka, Austin, Mexico City, So Paulo and Vegas.
Paramount+ continues to look for different and innovative ways to reach our global audience and I am confident that this partnership with Formula 1 will continue to support our global growth. Becoming an Official Formula 1 Partner means bringing the Paramount+ brand and all of our characters to life for hundreds of millions of fans around the world. Through this global agreement, the worlds of motorsport and entertainment will come together, resulting in powerful storytelling opportunities on and off screen, said Marco Nobili, Executive Vice President and General Manager International, Paramount+.
The partnership follows a short-term deal that took place in 2022 when streaming gained strategic exposure at major Formula 1 races including Silverstone in the UK and Monza in Italy.
This partnership exemplifies Formula 1’s ongoing commitment to exploring new avenues to help promote the sport and attract new audiences. Paramount+ and the content on its platform are extremely popular and, like F1, have seen rapid growth in recent years. Together, we will use our global platforms and shared entertainment expertise to further enhance the fan experience and take Formula 1 and Paramount+ to new levels,” added Brandon Snow, Chief Commercial Officer, Formula 1.
Credit: Unsplash/Reynier Carl
