BETC Havas won the competition to serve HBO Max on an exclusive UEFA Champions League project. The sporting event matches are broadcast only by the platforms.
The agency will be responsible for the development of the creative concept and campaigns for the round of 16 of the European Championship, better known as the ‘killer’.
The first campaign developed will communicate the arrival of the final phase of the tournament. The communication strategy also includes specific actions in each round until the end of the competition.
“The UEFA Champions League is a real spectacle for fans of sports, especially football, regardless of fans or teams. We are very excited about the challenge of further elevating HBO Max’s presence in terms of broadcasting the most exciting phases of the tournament and reinforcing it as one of the main streaming players in the market”, says Erh Ray, partner and CEO of BETC Havas.
