The 2023 edition of the championship featured 14 sponsors, who had their brands stamped on the LEDs during all matches
One out of three Brazilians watched Paulisto Sicredi 2023, adding up to more than 70 million people over the course of more than one hundred games in the competition.
The championship organized by the Paulista Football Federation was broadcast in various media, ranging from open TV with Record TV and Youtube, with games on the Paulisto channel.
The 2023 edition of the championship featured 14 sponsors, who had their brands stamped on the LEDs during all matches, including the final games. In the last game, Sicredi, the company that has the name rights for the competition, sponsored Seu Jorge’s show.
In addition, the Paulista Federation had a partnership with LiveMode, which was responsible for the centralized and unique sign of the games so that all holders had the same images. With that, Claro joined the team of sponsors and was present in the “bodycam” action, both on Record and on YouTube.
The men’s competition model will be replicated in the Women’s Paulisto that starts in May.
