The agreement provides for inserts in the LEDs, central carpet, inflatable, display in the reserve seats, replacement plaque and interview backdrops
Betano will have the naming rights of the 2023 Brazilian Serie B football championship, which will be renamed Srie Betano 2023.
In addition to the name, the agreement also provides for insertions in LED panels, central and inflatable pre-game carpet, carpets on the lawn during games, brand exposure on the benches, customized replacement plaque and insertions in the backdrop of interviews on the field.
During the championship, the sports betting house will also have the presence of the brand during the teams’ entry protocol and when the tournament is awarded, such as the medals and the championship trophy in 2023.
Conquering space not only as the official sponsor of the 2023 Brazilian Championship, but also the naming rights and official sponsorship of the B series reflects how much football, as a national passion, also represents one of the main pillars of Betano in the promotion of the sports industry. We are very happy with the news, which bring us even closer to the public and reflect all the strength and confidence we have in the sports betting market, said Alexandre Fonseca, country manager of Betano in Brazil.
With a date scheduled to start on April 14, the 2023 Betano Series will be played by 20 clubs, in 38 rounds. The four best teams will go up in category to compete in Serie A in 2024, according to CBF rules.
Photo by Izuddin Helmi Adnan / Unsplash
