The “Coroa do Seu Jeito” campaign was created by David and with consultancy from AD Junior
Burger King announced an action that aims to celebrate Brazilian diversity, entitled “Coroa do seu Jeito” and which consists of the launch of four new formats of the chain’s traditional crown.
The crowns, created by David in consultation with AD Junior, in the shape of a tiara, tic-tac, bun and fork comb, were designed to contemplate the diversity of textures, shapes and types of curly and frizzy hair. The new models will be available for a limited time at some stores in So Paulo, Rio de Janeiro and Salvador.
Celebrating differences and offering new options for one of our most iconic symbols is another way we’ve found to show that everyone is welcome at Burger King. The new crowns were designed with great care, to reinforce their strength as a symbol of authenticity and also communicate to people that they can express themselves with their own ways and characteristics in our restaurants, explained Juliana Cury, vice president of marketing and sales at ZAMP, master franchisee Burger King and Popeyes in Brazil.
