PicPay, MyMamma Entertainment, Winclap and VidMob also had news on their teams
This week’s market movements were marked by new names and promotions in the country’s advertising and audiovisual market.
The week started with the Africa announcing its new hires for the Culture nucleus, created at the beginning of March and which is led by Renata Decoussau.
The core is now also composed of Lilian Benjamin as leader of Insights and Lvia Mota as leader of Culture and Brand Narratives.
Lilian has 20 years of experience in the marketing and advertising market. She has worked at companies such as Meta, Pernod Ricard and Campari and at agencies such as Lov/Dentsu, AlmapBBDO and &Walsh, where she recently served as Business Lead in Brazil. As an independent consultant, she collaborated with agencies and brands such as Globoplay, Ita and Disney.
Lvia has been a copywriter and brand strategist for 13 years, and her career includes passages at Meta, where she led actions for the #ElaFazHistria program, was one of the founders of the group for environmental sustainability actions at Meta’s office in Brazil and participated in the reformulation of the Ads For Equality, winner of Cannes in 2022. She was also responsible for creating narratives for diversity campaigns for Facebook, Instagram and WhatsApp, in addition to serving other clients such as Rede Globo, Avon, Human Rights Watch, the UN and the Federal Government.
A Gallery, in turn, announced its new Heads of Design, Renan Monjon and Saulo Monjon. The duo is now part of the team led by the founding partner and CCO, Rafael Urenha, and will work alongside Rafael Caldeira, who has just arrived at the company to assume the position of Head of Innovation and Executive Director of Creation.
With eighteen years of experience, the duo formed by the twins has already worked in agencies such as Leo Burnett, AlmapBBDO, Africa, AKQA and SOKO, developing projects for Nike, Spotify, Netflix, Samsung, Unilever and Ambev.
Meanwhile, the Artplan announced the promotion of Paula Lagrotta as national Head of Strategy. She will be responsible for the management and strategic construction of the agency’s clients with the aim of identifying connection opportunities between brands and their consumers.
In the last three years, Paula has held the position of Planning Director and led projects for Oi, Estácio University, Cerveja Therezpolis and among others.
The professional has 28 years of experience in the market and has worked for companies such as Fischer, Y&R and NBS, working for Telefnica, Oi, O Boticário, Coca Cola, Bobs, BomNegcio.com, Petrobras and BR.
A BTO+ also promoted this week and announced Daniela Cristina da Silva Martins as the agency’s new Director of Events Production.
The professional has 20 years of experience and has worked for agencies such as B/Ferraz, TV1, Agencia Tudo, Momentum, Score Group, F/Malta, among others. She has also participated in projects such as Skol Beats, Planeta Terra, Camarote Salvador, Lollapalooza, Rock in Rio and the Olympic Torch Tour in Brazil.
I have 4influence announced the arrival of Andrea Benedetti as its new Head of Strategy and Customer Service. She goes on to lead the PR, influencer marketing and social media teams, reporting to the agency’s partner and Chief Strategy Officer, Alexandre Spnola.
With more than 20 years of experience, the executive has worked at the agencies Ideal H+K, Máquina da Notcia and Ogilvy PR, in addition to having integrated the communication area of brands such as LG, Whirlpool and Votorantim.
In addition, the agency also announced reinforcements in its female leadership with the arrival of Isabela Porto and Damaris Igncio as customer service coordinator for the social networks area and PR and Influencer Marketing coordinator for the consumer center, respectively.
A Made it also presented its news on the staff with the announcement of the arrivals of Emilia Barreto for the position of Project and Production Manager and Thamara Moura, who will reinforce the team as the agency’s Graphic Designer.
Emilia comes from Oliver and has over 20 years of experience in corporations, agencies, non-governmental organizations and consultancies. Thamara already has 10 years of experience in the market and has worked for places like Soko and Warner Media, where she worked for HBO Max in the sports team for the Champions League and Campeonato Paulista.
Both will develop projects for Made customers served by the offices in Rio de Janeiro and São Paulo, reporting directly to partners Álvaro Rodrigues (CEO) and Luís Claudio Salvestroni (Creative and Content Head).
A Winclap announced the promotion of Theilu Medeiros, who will now occupy the position of Business Development Manager in Brazil.
With more than 14 years of experience, the executive developed her career in the marketing and sales area, working at several companies in the sector, such as Appsflyer and Skai (Kenshoo).
Em producersa MyMama Entertainment announced the arrival of Aline Lata as Scene Director.
In advertising, the director has worked at Landia, in addition to having collaborated with agencies such as Africa, AlmapBBDO, Suno, AKQA and Wunderman Thompson, in campaigns for advertisers such as Havaianas, Engov, Netflix, Semper Livre and Ruffles.
The director starts to compose the casting of scene directors alongside Ariela Dorf, Ana Valente, Carol Lima, Gabriel Novis, Kid Burro, Rafaela Carvalho, Roguan and Urso Morto.
Another production company that presented the new staff member was Hoodoowhich announced the arrival of Fabio Areias as the new Art Director.
With more than 20 years in the market, he started his career creating CD covers for national and international bands and arts for websites. In addition, he has worked internally as an art director at multinationals such as Netshoes and GSM and at agencies such as at2d, Cantacom and MGNT, where he created campaigns for major brands such as Nike, Reebok, Billabong, Swift, Nespresso, XP Investimentos and Smiles.
no world digital, two companies made moves this week. A Webedia announced that Alessandro Sassaroli will take over as Director of Gaming and Esports at the company.
The professional, who was Head of YouTube Gaming in Brazil, will be responsible for the Business Development of the area.
The other company that presented its changes was VidMob, which announced the promotion of Camilo Barros to the position of vice-president of Latam Client Partnerships. The executive’s mission will be to establish the company’s relationship with advertisers, platforms and agencies.
The executive has been with the company for four years and was Head of Sales and Partnerships Latam for the company based in New York. Its promotion is linked to the company’s expansion in Latin America.
With a degree in Social Communication, Advertising and Marketing from ESPM and a specialization in Leadership and Innovation from MIT, Barros has more than 20 years of experience in leading strategic projects, high performance management, innovation and integration with multidisciplinary teams.
not market advertisers, some moves happened this week. A Mars Wrigley Brasilthe chocolate, candies and snacks division of Mars, announced the arrival of Adriana Hartmann as General Manager.
Adriana has a leadership trajectory in Marketing and Trade Marketing at Unilever in Personal Care, Home Care, Foods and Ice Cream. Her most recent experience was as General Manager for Ben & Jerry’s (B&Js), where she led the business transformation process, combining the pursuit of growth and profitability with social responsibility and activism.
At Mars, the executive will be committed to expanding the company’s presence in its segment by strengthening sales channels (including the brand’s e-commerce), diversifying the product portfolio and boosting equity, diversity and inclusion journeys.
I have RechargePay announced the arrival of Diego Belbussi as the company’s new CMO. The executive will be responsible for leading the entire brand strategy in Brazil and for boosting Marketing initiatives.
With a BA in Business Administration from the University of Buenos Aires, Diego is also a graduate of the Darden Business School’s Executive Program in Management and the Kellogg School of Management in Marketing. The executive was former Vice President of Marketing at Anheuser-Busch InBev for Europe, Middle East and Latin America, where he worked for fourteen years.
A vibe announced that Vanessa Gordilho is the company’s new vice-president of business and marketing. She arrives to transform and extract value from the company’s important verticals such as lubricants, premium fuels and additives, franchises, convenience, loyalty program and means of payment.
The arrival of the executive brought structural changes to Vibra. The entire lubricants area, responsible for the LUBRAX brand, becomes part of this vice-presidency. She replaces Leo Burgos, who was in charge for three years and four months.
The executive has experience in the technology sectors, the financial market and payment methods companies, in which she worked for almost two decades helping in the digital transformation of businesses such as Mastercard, Thalles and GetNet, from the Santander group. Before joining Vibra, she served as CEO at healthtech Qsade.
Meanwhile, the PicPay announced the arrival of Jaime Spaniol as the new executive in the company’s Design area. He will report to Vice President of Products and Technology and company co-founder Anderson Chamon.
Spaniol’s main objective will be to use design strategically in the construction of products and services, to generate differentiation and guarantee the best user experience for PicPay customers.
With more than 20 years of experience in the user journey, products and innovation in the financial market, Spaniol has worked at Banco Ita, Banco PAN and Agibank.
Finally, the QI Tech announced the hiring of Felipe Collins as head of marketing at fintech.
Collins was at Exame, a media company controlled by BTG Pactual since 2020, where he served as director of innovation and new business. Prior to that, he founded and served as CEO of Future Dojo, an edtech focused on entrepreneurship and innovation skills.
The executive also had a long stint at ACE, where he became CMO (Chief Marketing Officer) and partner of the holding company that has a venture capital investment company in early stage startups and a corporate innovation consultancy.
