Action was an initiative by the broadcaster to publicize the new season of the super production Reis
About 60 Philistine and Hebrew soldiers clashed on Avenida Paulista in broad daylight to publicize the premiere of A Conquista, the new season of the superproduction Reis, which airs this Monday (17).
Duly dressed in the costumes used in the plot, they simulated battles at three points on the avenue, Fiesp, Masp and Mqui 1000. The action was attended by the actors, Cirillo Luna, who plays King David this season, the actress, Paloma Bernadi , who plays Bathsheba and Rober Gobeth, who plays Uriah.
This is a very important activation, as in addition to publicizing one of the most important products in our range, it also promotes a memorable, highly contextualized experience for the people who consume it, said Ren Ferrari, advertising marketing manager at RecordTV.
