Banco do Brasil launches the promotion “You and your mother in the same vibe”, which will raffle four international trips, to Cairo, Egypt; Barcelona, Spain; Machu Picchu, in Peru, and Tokyo, in Japan, in addition to 5,000 purchase vouchers worth R$300.00.
To participate in the promotion, it’s simple: for every BRL 50.00 in purchases at Shopping BB, in the App, the customer gets 1 coupon. At the time of registration, the participant chooses the destination he wants to enjoy with his mother. All purchases (in this amount of R$ 50.00) will accumulate coupons for the chosen experience.
To spread the news, the campaign, created by WMcCann and launched this Sunday (16th), at Fantástico, has a TV movie, digital media, outdoor media and merch. The pieces highlight that, on this “Mother’s Day, you and your mother will be in the same vibe”, competing for international trips with all expenses paid and shopping vouchers.
Paula Sayão, director of marketing and communication at Banco do Brasil, says:
“On this special date, we want to reinforce that, at Shopping BB, our customers find everything they need for their studies, work, home, family, pet, with lots of cashback, gift cards, and still being able to live this international experience next to their mother .”
Patricia Andrade, Executive VP, general director of Brasilia, and head of growth at WMcCann, adds:
“We want to encourage the use of the App by our customers, so that they learn about the benefits of Shopping BB and still live this affective experience provided by the Bank.”
The registration and participation period began on April 16 and runs through May 31. The draw takes place on May 31.
Check out the movie on YouTube:
stay tuned here Adnews! Because for us, leaving the obvious is as obvious as creating and transforming.
The post Banco do Brasil launches Mother’s Day promotion appeared first on ADNEWS.
