The campaign signed by Integer\OutPromo aims to explore the senses and positive feelings for Mother’s Day
L’Occitane en Provence has started its campaign for Mother’s Day, which will be celebrated on May 14th. The piece aims to present the brand’s items as gift options and invites consumers to use fragrances to tell stories.
Signed by Integer\OutPromo and with the concept “Mother’s Day. Nature reflected in love”, the brand’s campaign seeks to explore the positive senses and feelings of its products with a film starring Carolina Dieckmann and her youngest son, José, in a meeting full of love and companionship, highlighting the construction of olfactory memory through perfume options.
“We chose Carol Dieckmann because of her trajectory as an actress and mother. We want to tell about that encounter with her mother’s perfume, the touch of care and the similarities that we reflect. We want our customers to be able to create this with their mothers or with their loved one on this date. , said Andr Abramo, head of communication and brand at Grupo LOccitane.
In addition to the film, the communication includes media mall, pieces for communication via WhatsApp, website, POS, content and strategy for the social networks of LOccitane en Provence.
Our challenge was to translate the importance of the date for the brand, exalt the emblematic fragrances and lines and how much the act of mothering resembles the cultivation of a better reality, very present in the daily life of LOccitane en Provence. Carol Dieckmann was the ideal person to embody this concept., added Cami Santos, editor at Integer\OutPromo.
