The campaign, created by WMcCann, has the motto “Mother’s Day, you and your mother will get the same vibe”
Banco do Brasil launched the promotion Voce e sua mama in the same vein, aimed at Mother’s Day, celebrated on May 14, 2023.
The campaign, created by WMcCann, was launched last Sunday (16) at Fantstico and features a TV movie, digital media, outdoors and merch. The motto of the pieces is “Mother’s Day, you and your mother will be in the same vibe”.
“On this special date, we want to reinforce that, at Shopping BB, our customers find everything they need for their studies, work, home, family, pet, with lots of cashback, gift cards, and still being able to live this international experience next to their mother. “, said Paula Sayo, director of marketing and communication at Banco do Brasil.
The promotion will draw four international trips, in addition to 5,000 purchase vouchers worth R$ 300.00.
We want to encourage the use of the App by our customers, so that they learn about the benefits of Shopping BB and still live this affective experience provided by the Bank, added Patricia Andrade, Executive VP, general director of Brasilia, and head of growth at WMcCann .
