Follow that car. This is the concept that Fiat adopted for its new Toro campaign. The piece titled “Follow”, created by Leo Burnett Tailor Made, will be launched during the Jornal Nacional break this Tuesday (18).
With the signature Fiat Toro. In comparison, the others are left behind, the film shows a series of pickup trucks following the Toro, as a reference to the market of the category. In cinematographic language, the campaign alludes to action movies with car chase scenes and shows some differentials of the Fiat pickup compared to the others.
In addition to aesthetics, we used a cinematographic language that is very common in car chase movies, which is the phrase Follow that car. And when we talk about following the car and comparing features, we are also referring to following the category leader, which is Fiat Toro in a humorous way, explained Marco Mattos, Creative Experience Director at Leo Burnett Tailor Made.
The campaign, which is produced by Saigon and S de Samba, debuts with a 1930 film on free-to-air TV and digital pieces.