Every year, companies engaged in the UN Global Compact must complete the CoP – Communication on Progress. In this document, the companies share the results regarding the evolution in themes related to the Ten Principles and the SDGs (Sustainable Development Goals).
For 2023, the Global Compact brought a series of evolutions in the process, with the objective of reinforcing the commitment of each company engaged with the initiative and, to announce these changes, they launched a campaign that mocks “ESGwashing”, which means ESG “of door to outside”, as a way of criticizing companies that use the cause to promote themselves but that in reality do not have effective actions within their structures.
The Brazilian network of the UN Global Compact has been the fastest growing in the world for three years, which shows that the Brazilian private sector is increasingly engaged in ESG issues. But it is not enough just to engage, you need to have concrete actions and share this information with society, which is why the CoP is so important. It is the opportunity for companies to consistently, objectively and free of charge report on their ESG indicators. And the campaign conveys precisely this message, said Otavio Toledo, CMO of the UN Global Compact in Brazil.
The film “Processo Des Seletivo” was created by Purple and produced by Fantstica Filmes.
“Many companies use the image of sustainability to communicate with people, but we know that not all of them practice what they preach. We decided to use this context in favor of the cause. At a time when much is discussed about ESG, see the Global Compact of the UN bringing a certain dose of irony and acidity highlights the message in the midst of so much greenwashing., completed Marcelo Bernardes, CEO of Purpple.
