The piece, created in partnership with Wunderman Thompson Brasil, is in the form of a pill and will be published on the social networks of the brand and the presenter.
Neostrata Brasil brought the brand ambassador, Sabrina Sato, to star in the new campaign, entitled “Tecla Sato”, designed to promote the brand’s pro-colgen sunscreen line.
The piece, created in partnership with Wunderman Thompson, presents the benefits of Minesol Oil Control. In pill format, the videos explain the product’s main assets and differentials.
“We always reinforce the importance of continuous use of sunscreen, regardless of the season of the year. But, in this campaign, we were able to highlight the great differential that MINESOL brings to the skin, which is to increase collagen production. And this is feasible due to the presence of NeoGlucosamine , an innovative, very powerful and effective dermocosmetic active that was developed by our scientists and patented by NEOSTRATA, says Camilla Macedo, senior marketing manager for Neostrata Minesol at J&J Consumer Health BR.
The campaign will be shown on the brand’s social networks, including Instagram, Facebook and Twitter, and also on Sabrina’s profile.
“The intention was to show, in a simple way, the benefits that MINESOL Oil Control can bring to consumers’ skin. And nobody better than Sabrina Sato, with her relaxed way of communicating to do this. That’s how we created “Tecla Sato”. A proprietary and fun way of translating the super technological assets that exist in the product’s formula, says Isabella Remelli, ACD at Wunderman Thompson Brazil.