With a journey of more than 10 years in the market, full of innovations, the leading brand in the Greek yogurt category returns to tell another chapter of its history. Under the slogan “Junta Que Vigora”, Vigor presents its new campaign, created by DM9, which invites everyone to expand their horizons and discover their own mixtures of Greek Vigor.
In a digital campaign that has TikTok as the main platform for this communication, the brand launches a challenge to stimulate the production and sharing of new recipes, with fun and interactivity. “Junta Que Vigora” will begin with the participation of influencers such as Gil do Vigor, Gui Tank Chef Otto and others.
The insight for the challenge was inspired by consumers themselves, through social listening and market research, who have already demonstrated the practice of sharing fun ways to consume Vigor Grego on social networks, from healthy mixes to more unusual recipes. In addition to TikTok, the campaign will be reinforced on Meta platforms and support at the POS.
Eduardo Jakus, marketing director at Vigor, comments:
“We always try to bring campaigns that involve our consumers in some way. The challenge fit like a glove, in addition to being a way to connect the brand with the public in different media, we are creating a unique moment of experimentation for them. We have a strong team of influencers and we are very excited to discover how far consumers’ creativity can go.”
The campaign encourages the combination of the creaminess and flavor of yogurt with other ingredients such as paçoca, chocolate, fruit, honey and wherever creativity takes you. Therefore, Vigor Grego yogurt becomes a joker for every moment of the day, and not just for breakfast or afternoon snack. Jakus scores:
“It’s been 10 years since we innovated the way of making yogurts. This time, we invite our own consumer to venture out and experience a new way of consuming Greek yogurt. Whether tasting our product on different consumption occasions or with different ingredients, the important thing is to make each pot of Vigor Grego mark a truly vigorous moment and a unique blend.”
In addition to making life easier for consumers when they take a break, the “Junta Que Vigora” campaign strengthens the brand’s main commitment to offering indulgent solutions to the Brazilian public. Currently, the Vigor Grego line has a wide variety of flavors, in addition to zero-fat versions, ideal to please all palates.
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