CEO Adalberto Generoso says that the digital acceleration of brands first involves the management of assets such as documents, photos and videos
Can you imagine a large corporation dealing with contracts, manuals, documents, advertising materials, product images traveling back and forth in the hands of employees and suppliers? too much information with no sense of governance. The thoughts of Adalberto Generoso, CEO of Yapoli, a digital asset management platform.
The executive claims that most companies do not manage their digital assets and have important materials such as documents, spreadsheets, photos, videos, industrial secrets and contracts spread out in different files and storage formats, without any organization. Not even the brands can have their logo ready to send. This greatly hinders the efficiency of the chain, he exemplifies.
Offering DAM (Digital Asset Management) technology, martech serves brands such as Petrobras, Habibs, Firjan Flamengo, Havaianas, Portobello and Groupe SEB, and aims to be the leader and the biggest reference in DAM in the country. Globally, the digital asset management sector reached the level of US$ 4.2 billion in 2022, according to data from the consultancy Market and Markets. By 2026, it should reach $8 billion, according to Mordor Intelligence.
Due to the multiplication of digital materials and digital acceleration, it has a lot of room to grow. a market that should double in the coming years. In Brazil and Latin America, I don’t know of companies that do the same as Yapoli, says Generoso.
In his view, companies that want to be digital leaders first need to get their house in order and know what material they have and how to distribute it to then scale digital projects. Today we have about a thousand unique users per month accessing our website searching for DAM and digital asset management.
For Havaianas, for example, Yapoli has been escalating the positivity of banners and product images in partner virtual stores. This was a manual process, in which the contents were sent by email to the marketplaces. Since then, Yapoli’s technology has made it possible for this process to have its average time shortened.
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