The campaign, whose signature is “Enjoy a new way of learning”, highlights the use of the vertical application of the UOL EdTech ecosystem
Porta dos Fundos and Passei Direto joined forces in a new campaign to talk about the efficiency of digital learning.
The campaign, whose signature is “Enjoy a new way of learning and starring Thati Lopes and Estevam Nabote, highlights the use of the Passei Direto application. EdTech and will air until April 26th.
“As a strategy this year, we leveraged the smart humor and engaging storytelling that Porta dos Fundos followers already know and love to together create content that is not only fun, but also informative and useful for students. With this campaign, we are excited. to reach new audiences throughout Brazil and make Passei Direto, the UOL EdTech brand, top of mind in the education technology market, comments Carolina Gatti, UOL EdTech marketing director.
