Guga Lemes, partner of the companies beORIGINALS (audiovisual author) and beGIANT (advertainment), presents three different lectures on April 20, 21 and 22 at the Festival Mundial da Criatividade event (World Creativity Festival), in São Paulo, revealing the backstage of creation and production of the cases “Encuentros en Brasil”, “Children Against Zika” and “International Children’s Day”.
“Encuentros en Brasil” will be presented at the auditorium of the Centro Cultural Banco do Brasil (CCBB), on 4/20, at 1pm. In the series, shown in 53 countries by HBO, Paulinho Moska invites Latin artists to create a song and shoot a video clip in Brazilian landscapes. “While touring the country, musicians live unique experiences“, reveals Guga Lemes. Among the protagonists are the Uruguayan composer Jorge Drexler, winner of the Oscar for Best Original Song, and the Mexican Natalia Lafourcade, winner of the Grammy. The project received international awards, such as El Ojo (Argentina).
“Children Against Zika” will be presented at Café Girondino, in downtown São Paulo, on 4/21, 10:40 am, in a face-to-face activity. The case is an animation program shown by SBT. The project features artists André Abujamra, Arnaldo Antunes, Zeca Baleiro, Marisa Orth, Xis, Hélio Ziskind and Palavra Cantada. The case was selected for Anima Mundi and received the Grand Prix at the Cristal Festival (France).
“World Children’s Day” is a project created for Unicef on the Instagram platform. Curated by Felipe Barahona, hundreds of influencers posted a photo of their childhood, taking the brand to global trending topics. Names such as Anitta, Neymar, Preta Gil, Luciano Huck, Ivete Sangalo, Marina Ruy Barbosa, Luan Santana, Maisa and Taís Araujo participated. The case will be presented on 4/22, at 6:20 pm, at Farol Santander.
To participate in any of the activities, simply register for free using the links below:
Meetings in Brazil (4/20, Thursday, 1pm – CCBB São Paulo):
Children Against Zika (4/21, Friday, 10:40 am – Café Girondino – 3rd floor):
World Children’s Day (4/22, Saturday, 6:20 pm – Farol Santander – Arena do 8):
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