Klabin, the largest producer and exporter of packaging paper and sustainable paper packaging solutions in Brazil, is celebrating its 124th anniversary with a special institutional campaign, produced in partnership with OMZ.
The campaign recalls some of the major milestones in the Company’s history and reinforces the company’s pioneering spirit, innovation and resilience, present in its DNA for over a century.
With six videos that address important events for Klabin, such as the inauguration of the first integrated pulp and paper factory in 1946, the campaign will take place 100% in the digital environment and has as its theme: “Klabin. 124 years ago making history”.
During the week of celebration, the content will be broadcast on Klabin’s social networks, such as Instagram, Facebook, Linkedin and YouTube, in addition to marketing emails, banners on internal portals, corporate TV, posters and pieces for WhatsApp.
Gabriel Muchon, Creative Director at OMZ, who created the Klabin campaign, said:
“We are aware of the importance of Klabin’s history for the national industry and we worked in close partnership to create a commemorative campaign, celebrating some of the milestones in the company’s trajectory and what it represents to the market and to the lives of Brazilians.”
Despite having Klabin’s employees, customers, suppliers and investors as a target audience, the brand also seeks to reach a broader audience, which still does not know the company in depth. Furthermore, the expectation is that the campaign will contribute to increasing awareness of the Klabin brand, reinforcing its image as a leader in its sector and recognized for its history of success.
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