In Brazil, the business will be led by Marcelo M. Bicudo, current CEO of Superunion Brasil
The WPP group presented to the market, this Thursday (20), Design Bridge and Partners, the new global company of the British holding company, the result of the merger between Superunion and Design Bridge, communicated last year.
The two companies with complementary profiles, as he informed, come together to ‘fundamentally redefine the role of design for a new era, positioning Design Bridge and Partners at the forefront of business growth and social change, through corporate, consumer and design design. of experience’.
John Morris, former CEO of Design Bridge, will serve as Group CEO, and Jim Prior, who was formerly CEO of Superunion, will now serve as Chairman. In Brazil, the business will be led by Marcelo M. Bicudo, current CEO of Superunion Brasil.
Design can no longer be understood only as the final product. No other strategic approach can promote interdisciplinarity as design does, creating a systemic vision of how to connect business, brand, sustainability and technical aspects with creativity, said Bicudo.
Design Bridge and Partners 850 employees operating in 12 countries. In Brazil, in addition to Bicudo, the company’s board comprises executives Heitor Piffer (ECD), Raquel Sztejnberg (head of strategy for branding), Deborah Serra (head of strategy for experience), Ligia Coimbra (Head of Service design), Fernanda Calfat and Juliana Ajaj (heads of business development), Fernanda Klebis Dias (head of commercial and marketing) and Diego Couto (head of finance).
The company’s global clients include: NASA Artemis, Unilever, Coca-Cola, Microsoft, Diageo, Mastercard, Intel, Mondelz, Tencent, HSBC, Colgate, Reckitt, Fortnum & Mason and the BBC. In Brazil and Latin America, Superunion has already developed design, strategy and experience projects for iconic brands such as Bradesco, Carrefour, Deloitte, Electrolux, Gympass, Havaianas, Heineken, Ipiranga, Johnson & Johnson, Kavak, Levis, NuBank, Vans, Vivo, Wavin, among others.
