Starting and maintaining a small business can be challenging, as there are many obstacles and insecurities along the way. Therefore, the Sebrae, for 50 years, has supported the dream and given support to Brazilian entrepreneurs. To commemorate its five decades of operation, the Artplan created the campaign “Courage”.
Starting today (18), the campaign will have as its main part an animated film that portrays, in a relaxed way, the challenges of those who have or intend to have a business. The main character, Bento, is curious to cross the bridge that many people try, but end up giving up when they reach a certain point, making an analogy to the courage to achieve their own dreams, through entrepreneurship.
Complementing the film, a digital book will also be released that can be downloaded by everyone and aims to make the message reach new generations as well.
The idea makes room for Sebrae’s upcoming commemorative actions and recognizes the efforts of Brazilian entrepreneurs, evidencing the entity’s commitment to the sustainable development of micro and small companies.
“In recent years, entrepreneurs have needed, more than ever, to use their strength and determination to move forward. This campaign is a tribute to all of them and could only be done by Sebrae, which is present and knows the day to day of small businesses like no one else”, evaluates Duda Moncalvo, General Director of Artplan Brasília.
The campaign will be broadcast on open and closed TV and digital media. Check out the animation:
Datasheet | Sebrae
Agency:Artplan Communication
Cliente: Sebrae
Campaign: The Boy in the Middle of the Bridge
General Director:Duda Moncalvo
Creation director:Gustavo Tirre
Creation: Thiago Diniz and Gustavo Viana
Media Director:Maira Orempuller
Media Team:Thayse Arruda, Camila Rodrigues, Fellipe Freitas and Filipe Braga
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