In addition to the nominees, SBT’s market-oriented award also announced the judges for this edition.
With eight nominations, Africa leads the list of nominations for the 2022 edition of O Melhor Comercial do Brasil, organized by SBT. Just behind, appear AlmapBBDO and Aldeiah, with four films each see the complete list below.
In all, there are 30 finalist films Banco do Brasil, Ita and Bradesco are the advertisers with the most nominations for the award, considered one of the most important in the Brazilian market.
Initially, a prior election is held by the internal commission composed of journalists, executives from the SBT Marketing and Business area who analyze all the films broadcast nationally on the station during the last year. Subsequently, the award enters its 1st phase, in which the market jury conducts an online vote, which will result in a shortlist of the ten best-voted commercials.
In the 2nd stage, the same jury will vote live on the winner of the year, in a face-to-face event, to be held on May 9th, in So Paulo, with the presence of journalists and executives from the station.
In 2021, the film ‘Alice and Fernanda’, created by Africa for Ita, was the winner.
See the list of judges:
Second B (Nvea)
Angerson Vieira (Africa)
Benjamin Yung (DPZ)
Denise Gallo (Gallery)
Fernanda Savoya (Heineken)
Flavio Waiteman (Tech & Soul)
Hugo Rodrigues (McCann Worldgroup)
Humberto Leonardo Gomez Campusano (Nissan)
Iron Brito (AlmapBBDO)
Nathlia Garcia (Bradesco)
Paula Junqueira (BETC)
Renata Gomide (O Boticrio)
Renata Leo (David)
Renata Vieira (Reckitt Commercial Hygiene)
Roberta Harada (Wunderman Thompson)
Sergio Aguiar Euletrio (MCDonalds)
Sergio Mugnaini (Ogilvy)
Sleyman Khodor (VMLY&R)
Stella Colucci (Amazon)
Sthefan Ko (ID/TBWA)
Check out the full list of movies:
Agncia: Accenture Interactive Agency Ltd.
Client: Kimberly-Clark Brasil
Title: Manifest
Agncia: Africa
Client: Ambev S.A.
Title: Guaran ct twister 1 of
Agncia: Africa
Client: Ita Unibanco SA
Title: One word 1 out of 5
Agncia: Africa
Client: Ita Unibanco SA
Title: Ita cup clip 1 of 5
Agncia: Africa
Client: Ita Unibanco SA
Title: Account for minor ITI
Agncia: Africa
Client: Ita Unibanco SA
Title: juliana blows
Agncia: Africa
Client: Telefonica Brasil SA
Title: inverted world
Agncia: Africa
Client: Telefonica Brasil SA
Title: screens
Agncia: Africa
Client: Vale S.A.
Title: Grove
Agncia: village
Client: Bradesco Bank
Title: end of year 1 of 5
Agncia: village
Client: Bradesco Bank
Title: Father’s Day
Agncia: village
Client: Bradesco Bank
Title: Cirque de Soleil
Agncia: village
Client: Bradesco Bank
Title: you come first
Agncia: AlmapBBDO
Client: O Boticrio
Title: Speech 1 of 5
Agncia: AlmapBBDO
Client: O Boticrio
Title: Abysses 2 of 5
Agncia: AlmapBBDO
Client: HNK BR Indstria de Bebidas Ltd.
Title: less marketing
Agncia: AlmapBBDO
Client: Volkswagen
Title: Preparao a 1 a 50
Agncia: DPZ&T
Client: Chemical Amparo
Title: who are you at the sink
Agncia: Gallery
Client: Golden Arches
Title: Central mequi friday 1 de 5
Agncia: Gallery
Client: Itaucard
Title: bag
Agncia: GUT
Client: EBAZAR.COM.BR
Title: Final whistle
Agncia: Lew’Lara/TBWA
Client: Bank of Brazil
Title: Will be
Agncia: Lew’Lara\TBWA
Client: Bank of Brazil
Title: BB Cash
Agncia: Lew’Lara\TBWA
Client: Bank of Brazil
Title: BB Mother’s Day 2022 1 OF 5
Agncia: WMcCann
Client: Bank of Brazil
Title: Trip
Agncia: Media Brands
Client: Amazon
Title: barbershop
Agncia: Ogilvy
Client: Recofarma
Title: Coca cola FWC 22 STREET HERO 2DE5
Agncia: Ogilvy
Client: Recofarma
Title: No mix no fun 1 DE 5
Agncia: Publicis
Client: Bytedance Brasil
Title: mother and son
Agncia: sun
Client: Santander
Title: Patrick 3 of 5
