In the action, available between April 20th and May 20th, the brands exchanged ingredients
Patties paid homage to Burger King and announced a partnership that unites the forces of both hamburgers to co-create a collaborative action between the chains.
In the action, available between April 20th and May 20th, the brands exchanged ingredients. Patties will use Burger King’s Burger Bun and Stacker Sauce to create Stacker Patties, while BK will market Patties Fries, which will be a side option for the Mega Stacker 2.0 combo.
We are uniting all the creative potential of two of the most creative and daring brands in the sector to create this action. Expect something memorable from this disruptive partnership between Patties and BK. It is the first time that two big brands are going to exchange inputs with each other. I, as a confirmed fan of Burger King, am looking forward to seeing this happen, said Henrique Azeredo, founder and creator of Patties.
In addition to the exchange, the collaboration also involves changing the visual identity of the facades of the Patties restaurants, which now use uniforms and personalized packaging. Snacks will also be served on the traditional BK tray.
