The action, created by the Gallery, can be seen on the official profiles of the brand on TikTok, Instagram and Twitter
Doriana released a new version of the hit from the 2000s, “Ragatanga”, by the band Rouge, and challenged her followers on social media to dance to the choreography.
The action, created by Galeria, can be seen on the brand’s official profiles on TikTok, Instagram and Twitter.
On TikTok, the brand will launch a dance challenge that will feature influencers such as Daniela Choma, Mario Netto, Drika Marinho and Leonardo Darcadia.
“Ragatanga is in people’s affective memory. Just like Doriana. Taking advantage of the fact that music was once again in the spotlight, we created our version reinforcing the creaminess, flavor and versatility of the product. And around music, we created a strategy of engagement with creators to make everybody sing and dance along with Doriana”, stated Silvio Amorim, Creative Director of the Gallery.
