Currently, 41% of the digital population in Latin America is a Connected TV viewer, which means approximately 150 million people who watch content on various streaming devices, smart TVs and video game consoles. Thus, being a growing trend and with multiple business opportunities for advertising, Connected TV, also known as CTV, is a very important topic for today.
Basically, CTV are devices connected to the internet that allow viewers to do all kinds of online activities on their televisions, such as watching videos, listening to music, browsing different websites, among other activities.
For the advertising market, opportunities in this area are diverse. For example, according to viewers, 40% expect that advertising should be relevant to your interests and hobbies and 1 out of 3 of them says he usually looks for information about something he saw advertised on CTV.
In 2023, Comscore Brasil will bring the second wave of your study on the subject, which is available with various sponsorship quotas. To learn more about the data disclosed by the company, check out the infographic available by clicking here.
stay tuned here Adnews! Because for us, leaving the obvious is as obvious as creating and transforming.
The post The importance of CTV in Latin America appeared first on ADNEWS.
