The Accor hotel chain, the world’s leading hotel group, has chosen MSL Andreoli as its new Public Relations partner in Brazil. The agency will act as a hub for the Americas and will be responsible for the communication strategy of the brands in the Premium, Midscale & Economy division in the region, with local operations in six countries – Brazil, Argentina, Peru, Chile, Colombia and Mexico – including the channels brand corporate messages on social networks.
As of January 1, 2023, Accor implements its new global organization, which now has two dedicated divisions: “Premium, Midscale & Economy” and “Luxury & Lifestyle”. The Premium, Midscale & Economy division is structured into four regions, and with that, the Americas have been unified under the leadership of Thomas Dubaere, CEO Americas. The new division brings together 448 hotels in operation under the ibis, ibis budget, ibis Styles, Greet, BreakFree, F1, Handwritten Collection, Novotel, Mercure, Adagio, Mantra, Pullman, Mövenpick, Swissôtel, Grand Mercure, Art Series, Peppers and The Sebel.
With 30 years of expertise in the Brazilian market, MSL Andreoli will be responsible for the integrated communication strategy of the Premium, Midscale & Economy Americas division, with a network of affiliated agencies in key markets that include Mexico, Argentina, Chile, Colombia and Peru.
Paulo Andreoli, founder and chairman of MSL for Latin America, says that the regional capillarity consolidated for more than 20 years and the robustness of the Publicis Group were fundamental for this achievement. He comments:
“We have the competitive differential of acting strongly as a hub for Latin America with strategic affiliates in key countries and, in addition, being part of the Publicis Group, which allows us to add bold strategies for new business and communication fronts, which overflow borders. from PR.”
“The communication strategy is fundamental at this time when Accor consolidates its new global structure and groups all the countries of America into a single division for the Premium, Midscale & Economy brands. We are excited about the prospects for the market this year and the partnership with MSL Andreoli will allow us to fully exploit the capillarity of our brand in the region”, says Antonietta Varlese, SVP of Communication and Sustainability Accor Americas – Premium, Midscale & Economy Brands.
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