If you’re always taking that peek and still pay attention to the details, you’ve noticed that there are some plaques with words in the decoration of the BBB23 house. With that in mind, the largest beverage delivery application in the country, Zé Delivery, has prepared yet another delivery for those who don’t take their eyes off the reality show and decided to turn these words into benefits for its consumers.
The dynamics of the coupon word will happen as follows: in the next few days, the brand will release tips to find the words that are part of the decoration of the most watched house in Brazil on its official networks. Anyone who has an eye on all the BBB23 cameras and finds the words, needs to add them to the coupon wallet within the Zé Delivery app to get 30% off minimum purchases of R$35 with a maximum discount of R$13 applied, which will be released by comedian and actor, Marcelo Adnet, who runs Sala da Diversão, an initiative that brings experiences and benefits to fans of the app on Zé Delivery’s social networks.
Luiza Hourneaux Moura, Media Director at Zé Delivery, says:
“Our mission, since the beginning of the reality show, is to strengthen Zé Delivery as a brand and a service that is present in meetings and moments of socialization. We are an app that provides entertainment for people and that is why we continue to prepare a series of surprises and experiences until the end of the program, inviting consumers to fall in love with the brand. Proof that we are on the right path is that Zé has been ranked #1 among all advertisers on the program for weeks in conversations on social networks.”
Created by GUT, the new dynamic, which will be available until 04/25, is part of the actions that take place inside the Sala da Diversão, inspired by the control room of the reality show where all the actions developed for Zé in the program are created, translating the new brand positioning, with ‘fun’ in its speech and promoting a closer relationship with the consumer. In addition to delivering cold drinks, Zé Delivery also offers benefits such as cashback, promotions, partnerships with brands and exclusive offers.
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