A Jüssi is a digital marketing agency that drives client growth through brand experiences that harness the power of innovation, creativity, data and technology. It was based on this understanding that Jüssi evolved its positioning “The Business Agency” to “The Experience Agency”.
A member of the WPP Group since 2015, under the umbrella of the Ogilvy Group, the agency, which is anchored in boosting business, already developed solutions focused on experiences for customers. Therefore, in this new moment, it seeks to show the various possibilities it can deliver, from creative to technological projects, presenting itself as a digital marketing agency. full service.
For marco del valle, managing partner of Jüssi, experience is an abstract concept, but when applied to the real world it becomes easier to understand. He explains:
“No matter what the business segment, everything that improves the experience that the person has within an existing problem, in general, generates a gain. These solutions are constant and, with the exponential growth of technology, the period between what is a good experience today and a good experience tomorrow is getting shorter and shorter. Therefore, it is essential to always consider that what exists now can be improved tomorrow.”
In addition to Marcos Del Valle, the agency has as a partner Xavier Tired. The two have been in charge of Jüssi for 10 years. Always ahead of the times, they adapted the business according to the transformation of the industry, especially the digital one, consolidating a robust operation and connected with the future. With a growth of 30% per year and, currently, with 400 people in its staff, Jüssi seeks to increasingly increase the experience perceived by the customer, which correlates positively with the increase in the results of its business. Xavier completes:
“We drive business, ensuring the best experience through the strategic and operational excellence of each of the areas within the agency. And that’s what ‘Jüssi, The Experience Agency’ materializes, because that’s what we deliver to each client and in each project: the best possible experience. Thus, the change was motivated by the work that was already happening and the importance of always providing good perceptions to people throughout the journey, whether on a website, an application, an event or a campaign.”
That’s what happened with the account of Smart Fit. In September 2022, the gym network sought out the agency in order to carry out specific work to create a campaign that temporarily changed the name of the gym facade to “Smart Feat”.
The play with words of the same sound, with the aim of emphasizing that health and well-being always form a great partnership, was a success and, due to the results of the action, Jüssi was chosen as the new Smart Fit digital agency at the beginning of 2023. Del Valle finishes:
“This action shows how a solution that generates a good experience can provide great results, and that is how Jüssi seeks to create experiences for its customers, always with creative potential and a strategic eye on trends.”
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