Anyone who is a gamer has already faced this situation: the time has come to play and no friend is available, either because they have different interests or do not meet schedules. The solution is to resort to the game’s matchmaker, running the risk of ending up with someone who is at a very different level and, consequently, not being able to play an exciting game. With that in mind, Heineken launches the Beer Matchmakinga platform that maps the profile of consumers who register on the page and makes a selection based on details such as preferred games, consoles, available times and level of players looking for a match, promoting the ideal match.
The novelty is part of the brand’s global campaign, entitled “Not all round is out there”, developed by the agency Le Pub Brasil, which aims to show that gamers are not antisocial, and the game is also an environment for socialization and celebration. Beer Matchmaking is yet another tool to connect adult people who play games, drink beer and share common interests and thus support the relationship between video games and socialization.
Igor de Castro Oliveira, senior marketing manager for the Heineken 0.0 brand in Brazil, talks about the connection that the brand promotes. He says:
“Our novelty arrives to solve a problem for gamers in a simple and interesting way. Once again, Heineken fulfills its purpose of connecting people, including across different platforms. Beer Matchmaking is part of an even larger movement, which shows that friendships and good relationships are also built online and through games.”
The platform is completely free and can be accessed on any device, offering matches for several different games at once, such as Fortnite, Valorant, FIFA 23, LOL and Destiny 2.
To celebrate this launch, Heineken created special and collectible editions of its packaging, customized with four different game modes: Moba (Multiplayer Online Battle Arena or online battle arena for several players), FPS (First Person Shooter or shooting games in first person), Sports and RPG. Packages contain QR Codes that direct gamers to the Beer Matchmaking platform.
Special packaging with the game categories can be purchased at the Mambo supermarket, Morumbi unit, in São Paulo, or via delivery, and will be available while supplies last.
Also this week, the film is being released Friends, which honors streamers and their streaming communities. Gaules, the biggest game streamer in the world and partner of Heineken 0.0, will take the lead. The play, aired in Brazil through digital channels, was produced by Tropical Filmes and directed by Rog Souza.
Check out the movie:
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