The line will integrate the Bel&za C&A brand, launched in 2022 and which marked the retailer’s entry into the cosmetics sector.
After launching a proprietary brand of cosmetics, C&A announced its entry into the makeup market, which will integrate the Bel&za C&A brand.
The line has six colors of liquid lipstick, two shades of lip tint, two options for a face palette, eyeshadow palette, eyelash mask and eye pencil.
The Bel&za C&A makeup line was developed to create a connection between fashion and beauty, in addition to offering quality products at affordable prices for all budgets. C&A believes that just like clothes and accessories, makeup is also part of each person’s identity process. Another very important and thoughtful point is the issue of versatility. Our products are multifunctional, they can be used in more than one way, which, in the end, saves our consumers’ pockets, explained Patricia Monteiro, Head of the Beauty business unit at C&A Brasil.
Product prices will range from R$23.99 to R$79.99 and will be available in more than 271 C&A stores, in addition to the network’s e-commerce and application.
