By seeking to reinforce the concept #issoTemUmQuDePiraqu
For the third consecutive year as one of the BBB brands, Piraqu was responsible for presenting the finalists with a sensory experience. In partnership with Globo and with the creation and strategy of LewLara\TBWA, the idea was to reinforce the striking flavor of its products: guava, malted milk, sesame cracker and cookies.
Entitled the green room, the action took place in a space set with the brand’s identity and with reference to the most iconic original recipes from Piraqu.
Under the concept #issoTemUmQuDePiraqu, after unlocking the action from a challenge, the finalists were submitted to a delicious blind dynamic with the products and ingredients of the original Piraqu recipes. They were able to sharpen their senses and experience much more than the taste: they felt the texture of the products, the crunch and the smell.
In addition to the tasting, the action continued in line with the program’s farewell and retrospective, remembering happy and emblematic occasions of the finalists.
