Agency from Rio de Janeiro that has the Soma group as one of its clients, expects to grow 50% in 2023
The Live Marketing industry is hotter than before. According to data from the Brazilian Association of Event Promoters (Abrape), the year 2022 saw a recovery in the market, generating R$4.65 billion in federal taxes alone and two million jobs between January and September of last year alone, placing the events sector responsible for 4.32% of the national GDP. And one of these examples of growth is Unlimited Ideas, from Rio de Janeiro, with the inclusion of the Soma group with brands such as Hering in its client portfolio.
The agency held the biggest annual event of the Soma group, the Soma Fashion Experience – Future that moves us, with the challenge of conceptualizing and operationalizing the entire branding of the event, focusing on customers and stakeholders. Unlimited forecasts a 50% growth in its revenues for 2023, doubling in size and, currently, it has moved to a larger office in Ipanema, in Rio de Janeiro.
“We have a team of 15 people who go from the creation to the operation of the events. And the expectation of more hiring and the growth of the agency with these new contracts, with expansion to So Paulo. Since our foundation, we have been in rapid growth, having increased our revenues by five times from 2021 to 2022. This is not only driven by the sector that is in recovery, but also the recognition of live marketing as important, and a great opportunity for consumers and stakeholders to perceive the values of a company in the real world”, explains Ricardo Pedroso, CEO of Unlimited Ideas.
Founded in 2020, in the midst of a pandemic, by Conrado Denton from the investment market, being a partner in ventures such as restaurants Pici, Oia and Uma Uma, and Ricardo Pedroso, from the advertising and events sector of Pernod Ricard and Redbull, Unlimited Ideas has already carried out great events such as the Vai dar Praia project, by the Orla Rio concessionaire, Transfero Redbull Pool Clash, among others, having carried out work for more than 30 brands such as Ambev over the three years the agency has operated.
