The action, carried out in partnership with ELLE magazine, features an editorial and an interview with Marina Sena and her mother, Bete Serra.
Farfetch launched its Mother’s Day campaign, which aims to celebrate the act of giving gifts, starring singer Marina Sena and her mother, Bete Serra.
The action, carried out in partnership with ELLE magazine, features an editorial and an interview with the protagonists, where they talk about the affection that guides their relationship. The photo essay was inspired by the semiotics of love and affection, having the heart as a starting point. The images highlight Prada’s curatorship available on ecommerce.
As part of the campaign, the platform will also present a series of contents on its Instagram and website.
“In this campaign, we connect Farfetch’s pillars to the act of giving gifts as a form of recognition and admiration for unconditional love. All this in partnership with a magazine that is a global reference in fashion image”, stated Debora Capobianco, Latam Marketing Director at Farfetch.
