For some time now, thumbnails have become a trend on the networks. Houses, dolls and even food with tiny sizes invaded platforms like Instagram and Youtube and caught the public’s attention.
Tastemade, a channel with hundreds of hours of original programming, including food, travel and entertainment series, is one of the forerunners of this trend.
The brand developed a project called Tiny Kitchen, which is a miniature kitchen where real dishes are prepared that fit in the palm of your hand.
Conheça a Tiny Kitchen da Tastemade
With 21 seasons, the mini meals encompass an immense variety of dishes with the right to decoration and tidy table. To create greater immersion, the utensils used in the preparation are also small, and it is impossible not to find it cute! Check out the tour of this mini kitchen:
Did you like it? So take a look at the preparation of one of these recipes:
No Instagram, the mini-recipe production videos have already attracted a community of 2 million followers. On YouTube, Tiny Kitchen holds the attention of almost 200,000 subscribers.
The success is such that Tastemade is hired by other companies to reproduce miniature recipes using ingredients and products from the partner brand. In addition, thumbnail videos are already becoming one of the contents that most identify the company and the public throughout Brazil.
How did “tiny foods” come about?
You might be wondering where the idea of recreating recipes made on a small scale came from. The trend emerged in Japan, in an attempt to explore cuisine through the “kawaii” style, which is everything that represents cuteness, innocence and cute.
With the success of kawaii on the networks, the proposal of tiny foods to be something innovative in this environment soon came out of its bubble and invaded the rest of the internet. Brazil, one of the countries that spend the most time on the networks, could not stay out of embracing the idea and becoming a fan of this style.
Tastemade also provides a catalog with recipes and proportions for those who want to venture into the tiny kitchen at home. In addition, it also has space for those interested in becoming creators of the platform, through a form available on the website.
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