Panasonic, a global leader in the areas of development and manufacturing of electronic products, launches, during Earth Week, the global Green Impact campaign, which aims to reinforce the brand’s commitment to sustainability and influence consumers to act now.
The video, starring Olympic gymnast and Panasonic ESG ambassador, Rebeca Andrade, shows the athlete performing a workout in front of Lagoa Rodrigo de Freitas, in Rio de Janeiro. Suddenly, the scenery begins to change, the lake dries up, the sky darkens and the scene shows what the environment would look like if we didn’t act today. With voice-over, Rebeca warns of the need for a change of attitude: “everything we know, everything we do, everything we love is at risk. The time to act is now. Together we can make the difference. For sustainability, for me and the planet”, concludes the athlete.
The campaign features other great athletes as protagonists: tennis player Naomi Osaka, swimmer Michael Phelps and ice skater Nathan Chen. Through this disclosure, the company focuses on positioning itself as a reference in sustainability and connecting with generation Z, which is increasingly attentive to the socio-environmental responsibility of companies.
Fabio Ribeiro, Director of Marketing at Panasonic do Brasil, comments:
“Green Impact is about taking action. In this sense, we aim to sensitize the public, especially GenZ, about the importance of adopting better choices for the planet. Panasonic thinks about the socio-environmental impact generated throughout the journey of its product, from choosing suppliers, manufacturing, passing through consumption, to disposal. With this campaign, we want this mindset to be transmitted to the public as well, so that we can generate reflections and actions. Being sustainable has been in our DNA since our foundation in 1918. One of our values is to contribute to society, and generating this conversation about how we can act today is essential. Having Rebeca, an athlete for whom we have great admiration, who shares our values and who connects with young people, is an honor and very strategic for our ESG agenda.”
The campaign will run on free-to-air and cable TV, in addition to the Olympic channel (from the Brazilian Olympic Committee) and Panasonic’s official digital channels.
Alexandre Ravagnani, Executive Creative Director at Repense, explains:
“By showing that wonderful environment in Rio, Lagoa Rodrigo de Freitas, and in the blink of an eye everything completely changing – the lagoon drying up and the surrounding environment becoming degraded – a trigger is fired for us to be aware of what is happening in our environment. planet. Along with this film, we create digital content that inspires and showcases Panasonic’s sustainable initiatives. The combination of these two parts of the Sustainability, Content and Advertising campaign increases and strengthens the meaning of the message.”
To further spread the message and generate conversations on the networks, in partnership with the public relations agency, mam, Panasonic will broadcast a round table on Tiktok, on 04/25, at 11 am, with a squad of 11 influencers, who are references in the areas of sustainability, veganism and food, including Verdes Marias, Gi Ca, as well as Rebeca Andrade herself. Fabio ends:
“We know the potential that creators have to influence people and, therefore, we have post-event deliveries, so that the subject lasts beyond the round table.”
Ricardo Carelli, Scene Director of the production company Vector Zero, comments:
“There were two days of filming and many days of preparation and studies using different post-production techniques to have the most realistic look possible.”
Sobre Panasonic Green Impact
Green Impact is Panasonic’s long-term environmental commitment to achieving a better life and a more sustainable world. The brand is committed to zero CO2 emissions from its own operations by 2030, in addition to reducing more than 300 million tons of CO2 emissions by 2050, approximately 1% of total current global emissions, which are around 33 billion of tons.
In Brazil, Panasonic already carries out several sustainable actions. Zero CO2 emissions are already a reality locally. The Green Factory, located in Extrema (MG), was the company’s first in Latin America to receive the Zero CO2 Emission Seal from the Japanese headquarters. The unit also collects rainwater for reuse in specific activities. In addition, the company is a signatory to the UN Global Compact for the achievement of the Sustainable Development Goals (SDGs) and produces washing machines with the lowest water consumption in the category and with the function of reusing washing water, in addition to focusing on reduce water consumption in production processes.
Other actions include energy savings, in which 90% of the refrigerator portfolio is classified by Inmetro with the A+++ energy efficiency seal, and the national ecological disposal project, which consists of preventing large items, such as refrigerators and wash, are disposed of irregularly and contaminate the environment. When buying a new product, it is possible to request the collection of the old one, and all the material returns to the production chain as raw material, contributing to the circular economy.
Panasonic’s global campaign reinforces the importance of commitment to sustainability. All initiatives in favor of the environment show the company’s commitment to its ESG agenda, but the objective is to go much further, responding effectively to the demands of its consumers and society as a whole, in the present and in the future.
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