The agency will be responsible for the strategy and execution of campaigns for the institutional brand and the main regional operating brands.
DM9 is Dasa’s new agency and becomes the master agency of the group that encompasses around 60 diagnostic brands and hospitals such as Delboni (SP), Alta (SP/RJ), Srgio Franco (RJ), Exame (BSB), Nove de Julho Hospital (SP) and So Lucas Hospital (RJ).
The agency will be responsible for the strategy and execution of campaigns for the institutional brand and the main regional operating brands throughout the country. Among the main communication objectives for the coming months is the evolution of the institutional positioning of the Dasa brand.
The bidding process was born to review and reorganize our partners, with the aim of designing together a strategy that is increasingly integrated, optimized and connected to business objectives. In this way, we gained strength and consistency to build the corporate brand through the movements and campaigns of our regional brands in diagnostics and hospitals, said Daniela Paula, Marketing Director at Dasa.
The strengthening of this partnership shows Dasa’s confidence in our work, the desire of this giant company to continue evolving with the support of its communication and also DM9’s ability to act creatively and strategically on all platforms. a huge achievement and a great opportunity, added Pipo Calazans, Co-President and CEO of DM9.
