Between April 25th and May 14th, the brand will launch a set of actions that include testimonials in video, shooting and liveshop
Ashua Curve & Plus Size launched its campaign for Mother’s Day, celebrated on May 14, which aims to honor the unique way each woman has to live life, entitled “The beauty of being a mother”.
Between April 25th and May 14th, the brand will launch a series of actions that include testimonials in video and shooting starring the influencer Mari Lobo with her sister, mother and grandmother, in addition to a liveshop and activities on social networks, led by a team of brand partner creators.
With the mission of exploring the diversity of names, ways and feelings associated with the word mother, Ashua’s communications will adopt different expressions, such as mami, minha, mezoca, morning and mame. In Salvador and Recife, for example, the campaign signage in physical stores will all have the word Minha, in a special tribute to Northeastern mothers.
On May 4th, starting at 8 pm, the brand will promote a special Mother’s Day liveshop, with influencer Gabriela Berri, who will present the main bets and gift tips to honor all mother profiles on their day. The transmission will take place on the Renner website and app.
Throughout the entire campaign period, a squad of influencers will move Ashua’s social networks, encouraging the public to interact and give gifts to their mothers. Among the names on the team of creators are Bell Rocha, Gabriela Berri, Gabriela Pereira, Camila Cura, Carla Ortiz and Lilla Marinho.
To close the set of activations with all the feelings that this date awakens, the brand will release a video that will represent the roller coaster of emotions and feelings that involve raising children, based on testimonials from the influencer Mari Lobo and her family members. The production will be broadcast on Ashua’s social networks on Mother’s Day itself, which this year is celebrated on May 14th.