A Adsmovil, adtech pioneer and leader in solutions for digital advertising in Latin America, Europe and the Hispanic market in the United States, has just created a new business unit, Adsmovil Audio Networkwhich will offer 360 digital audio solutions.
The new area offers audio advertising solutions for brands through a radio network on-line, streams of music, network of podcasts partners and audio on games. The formats are supported by the company’s own audience platform, PERSONAS, which offers advertisers the possibility of carrying out personalized segmentation that generates greater efficiency and precision in digital campaigns with data from audiences around the world off-line e on-line. Adsmovil Audio Network also has a content production arm, with its own studios, specialized in branded content for brands.
Alberto Pardo, CEO and founder of Adsmovil, says:
“As part of our mission to use data technology to connect brands and people through innovative digital advertising formats, we now offer brands another important tool to increase their reach and retain consumers’ attention.”
The Adsmovil Audio Network will be led by Rodrigo Tigre, one of the greatest experts on the subject in the country. The executive acted in large players of the market and wrote the book Podcast S/A — a revolution loud and clearreleased by Editora Nacional.
Adsmovil’s new area also has six specialized professionals recently hired by the company: Kátia Honório (Sales manager), Priscilla Falcone (Sales manager), Amanda Estabelini (Ad Operations supervisor), Akerrya Rodrigues (Operations analyst), Bruno Pinheiro (Network manager) e Arthur Pacheco (Audio producer). O head of Adsmovil Audio in Brazil comments:
“Digital audio has become the ideal format to reach audiences where traditional media cannot. More and more people want to consume content without necessarily being in front of a screen and often performing other activities simultaneously, such as cooking, driving and exercising. According to the latest report by Tic Domicílios from the internet management committee, the habit of listening to music on the internet is as big as video, making it an important environment for brands to be present.”
Among the solutions offered to the market by Adsmovil Audio Network are the Dynamic Audio Spot, with audio ads that can be synchronized in the commercial break of the radios, integrated with the content of music streaming and on all podcast platforms, with an offer of more than 800 local radios and web radios and more than 600 podcasts in Portuguese. Furthermore, it offers the Audio in Gamingwhich are audio announcements played during casual games and without interrupting the game. Adsmovil’s new area also has the Audio Content Studio, which includes the production of branded content projects in audio, carried out in its own studios, either for existing programs (testimonials or thematic programs) or even the development of an exclusive program for a brand. Tiger explains:
“We use data from our Personas platform, which are real audiences, constantly updated based on anonymous data and a series of other layers such as geolocation, use of demographic data such as age and gender, in addition to behavioral factors such as browsing applications and consumer interaction with advertising. With this, it is possible to create very assertive audiences and reach the correct user for each campaign in the audio format as well.”
Leila Guimaraes, country manager of the brand in Brazil, comments:
“We are very happy and excited with the arrival of Tigre and the entire digital audio operation team. Today we have an ecosystem that combines data with complementary advertising formats such as display, video, programmatic OOH, and now audio. We were able to offer all brands the possibility of impacting their audience with broad coverage throughout the consumer journey.”
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